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2. Core Principles of Conduct

Every action at IBBE reflects a belief. Every belief demands conduct that proves it. These principles define how we work, speak, and decide - wherever we are.
  1. Authenticity We tell the truth even when silence would sell faster. Our words must match our intent.
  2. Transparency No hidden agendas. No artificial optics. We say what we mean and we document what we say.
  3. Service Business is a public duty. Every project, partnership, and event must improve something real in the world.
  4. Excellence Precision is a form of respect. Every task - from an email to a summit - must meet a standard we can sign our name under.
  5. Respect For time, for people, for institutions. Respect is not politeness; it is consistency under pressure.
  6. Belief An employee is not separate from the brand; they are its living embodiment. Every interaction - spoken or unspoken - carries what IBBE stands for. When one of us steps into the world, the brand steps with us.
  7. Integrity We choose what is right over what is easy. No exceptions. No borrowed ethics.