The One-Page Press Release

Complete this document before any design or development begins. Every section is required. If the value of your idea is unclear by the end of this page, return to the idea and refine it first. Submission Date: [Date]
Submitted By: [Name]
Department: [Department]
Idea Name: [Idea Name]
Target Audience: [Target Audience]

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The Headline

Write one sentence that captures the entire idea. If a student read only this line, they should understand what this is and why it matters.

[Your headline here]

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The Problem

Describe the gap this idea fills. What is the student currently experiencing that this idea improves? Write this in plain language — the way you would explain it to someone outside ibbe.

[Two to three sentences. Be specific. Avoid broad generalisations.]

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The Solution

Describe what this idea does and how it works for the student. Focus on the experience, not the technology. What does the student see, feel, or gain?

[Two to three sentences. Keep it simple and human.]

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The Value

Why does this matter at ibbe specifically? How does it serve our standard — respecting the student’s time and potential? What changes for them after this exists?

[Two to three sentences. Connect the idea to ibbe’s purpose.]

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The Launch Moment

Write exactly what a student or partner would read on the day this goes live. This could be a homepage headline, an in-app message, or an announcement. Make it feel real.

[Your launch copy here — written as the student would see it]

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Once this page is complete, submit it to your department chief for logic review. Stage 2 begins only after approval.