Skip to main content

​
The Internal Rank System: A Worked Example

The IBBE Readership shows how the naming system creates an entire internal language from one root word.
Role or ElementNameSource
The program itselfIBBE ReadershipThe Mark
Enrolled studentReaderThe Archive
Faculty mentorSenior ReaderThe Archive
Group trackReading GroupThe Archive
Completed credentialIBBE Readership SealThe Mark + Archive
Every word stems from one root. The system is self-contained. It requires no external explanation. This is the model for every named program inside IBBE. One root word. Every internal role, group, and credential grows from it.

​
Summary

Name from The Archive when the thing needs to feel old, earned, and weighty. Name from The Standard when the thing needs to feel inevitable, clean, and modern. Name using The Mark when IBBE’s name needs to travel with it. Always one word. Always passes the three tests. Always feels like it was the only possible name. The future belongs to those who build. Name it like it will last. IBBE Internal Reference. Version 1.0. For questions on naming new programs or products, route to the Co-Founder’s office.