Context: a user just signed up.Goal: make them feel valued and calm.Subject: you’re here. let’s begin.hello [name],it’s wonderful to have you with us.we built ibbe because we believe education should respect your time and
dignity. we’re here to help you bridge the gap between learning a theory and
actually doing the work.take your time. look around. when you’re ready, we’re right here.warm regards,
the ibbe team
Context: the user failed a login attempt.Goal: reduce frustration. sound helpful, not robotic.Headline: let’s try that again.Body: it looks like the password needs a second look. please check your
details and retry.Link: or we can send a reset link to your email.
Context: the first thing a student sees on the homepage.Goal: simple, confident, inviting.Headline: real skills. real standards.Sub-headline: we replace the confusion of theory with the clarity of practice.
this is education designed for the real world.Button: start exploring
Context: asking for a meeting.Goal: confident, elegant, respectful.dear [name],we admire the reputation you hold in the education sector.at ibbe, we share your passion for student competence. we operate a global
standard that helps students translate their academic knowledge into
professional discipline.we believe a conversation between us could open new doors for your
students. we welcome the opportunity to discuss this further at your
convenience.with respect,
the ibbe team
Context: introducing a new tool.Goal: exciting but minimal.Headline: meet focus.Body: we created a new way for you to track your progress. it’s simple, clean,
and designed to keep you calm while you study.Button: see how it works
